Integration Insights

Summary

Paytronix is a loyalty program provider for multi-unit restaurants, retail stores and convenience store chains. Paytronix was founded in 2001 and is headquartered in Newton, Massachusetts.

Mirus clients are able to combine their guest loyalty and gift card information from Paytronix with their point of sale, back office, and labor scheduling systems.

This allows them to find trends like:

• Do loyalty customers increase my margins, or lower them?
• Does loyalty membership mean more frequent visits?
• When do my loyalty customers come into the restaurant, and what impact does it have on labor scheduling?
• What is the financial exposure for the points earned, and when are they likely to be collected?

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Data Types

• Gift Card Data
• Loyalty Data