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Alamo DraftHouse Cinema

October 2012

Mirus Helps Alamo Drafthouse to Integrate Restaurant and Cinema Data

Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis by combining food and drink service with unique programming to provide the ultimate movie-going experience. However, integrating data from the separate cinema and restaurant business operations initially presented a challenge for Alamo’s management team and IT director Daniel Legh-Page. The solution was Mirus, a company with a history of integrating different POS systems for a single enterprise, and proven success combining disparate data streams and delivering flexible ad hoc reports.

IT director Legh-Page notes that before implementing Mirus, Alamo’s analysts were forced to manually compile and integrate ticketing and restaurant data: “With Mirus, we can now generate timely ad hoc reports. The results have overcome our initial skepticism.”

Mirus CEO, Dave Bennett is pleased and excited about this new venture that links data from the restaurant and the entertainment business. “The strength of our system is the capability to integrate disparate data streams to produce valuable insights on the performance of the business,” said Bennett. “Working with the data from Alamo’s cinema/restaurant operation was a challenge, but I believe we were uniquely qualified to meet that challenge, and we did.”

About Alamo Drafthouse Cinema:

Alamo Drafthouse is an entertainment brand comprised of an acclaimed cinema-eatery chain, the largest genre film festival in the United States and a collectible art gallery. Named “the best theater ever” by Time Magazine, the Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers, and major Hollywood studios. The Alamo Drafthouse’s collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters.

For more information, please visit: www.drafthouse.com

About Mirus:

Mirus is a web-based reporting software used by multi-unit restaurants. By leveraging information to measure and improve performance, Mirus supports decision makers across operations, finance, marketing, and IT. Headquartered in Houston, Texas, Mirus has been a recognized leader in restaurant business intelligence since 1999.

For more information, please visit: www.mirus.com