Cooper's Hawk Winery Restaurants
Guest spend, wine club spend and daypart mix in one set of calculations that marketing acts on.
- Segment
- Polished casual
- Units
- 35 locations
- Published interview at
- blog.mirus.com
- The challenge01
Thirty-five restaurants and a wine club of over 400,000 members. Marketing and menu decisions needed to know how guests and members actually bought, by daypart and category.
- What Mirus does02
Mirus loads POS, labor scheduling and the loyalty platform, and the team builds calculations across them: guest spend against total checks, against wine club spend, against overall spend. OpenTable, Olo and KDS feeds were next.
- The result03
Marketing sees whether members need more communication and where lunch and dinner differ, appetiser to dessert. The interview states no figure beyond that, and none is added here.
“It helps our marketing team say okay, what do we need to do more.”
The ONE GroupPolished casual · 98 locationsReports that ran overnight on two laptops now arrive the same day, across four concepts.
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SPB HospitalityQSR · Almost 300 locationsOne reporting layer across almost 300 locations, without keeping a data scientist in-house to run it.
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Portillo'sFast casual · 70+ locationsSales posting and GL tie-out went from three people over three or four days to one person in a half hour.
Read the story: Portillo's
See it against your own systems.
A scoped demo built on your POS, labor and accounting feeds: not a generic walkthrough.