Marketing
Find out what the promotion actually did.
Offer redemptions, loyalty enrollments and channel mix joined to the checks they moved, by unit and daypart.
Before and after
A marketing week, before and with Mirus.
Less time reconciling numbers. More time running the business.
Today
Vendor dashboardsLoyalty in one place, sales in another
LTO results by anecdoteNo unit-level read
Mix guessedChannel data unjoined
With Mirus
One joined viewRedemptions tied to check detail
LTO measuredIncremental against a control set
Channel mixDelivery, digital and in-store together
Capabilities
What you get
Did the LTO sell?
Item mix and incrementality by unit and daypart.
What did the offer cost?
Redemption volume against discount value.
Which channel grew?
Digital, delivery and in-store, on one axis.
The questions this seat asks
- 01Did the LTO grow checks or shift them?
- 02Which units under-executed the promotion?
- 03What is redemption rate by region?
- 04How much discount did we give away last week?
- 05Which channel is growing fastest by daypart?
Screen
The checks and items a promotion was applied to.
Sample data
“In Mirus, we can slice and dice the data and pull it out so much easier and quicker.”
Lizzy WrightSenior Manager of Operations Analysis
Related reading
- StoryPromotions tracked from their first day, and UFC nights forecast from a six-month trend of past events.Twin Peaks
- WebinarPromo reportingMirus NOW, Q1 2024
- StoryGuest spend, wine club spend and daypart mix in one set of calculations that marketing acts on.Cooper's Hawk Winery Restaurants
- WebinarHow to use data to grow your restaurants in 2026Mirus NOW, Q1 2026
- ArticleWidget View: restaurant reporting and real-time operational insightsblog.mirus.com
See it against your own systems.
A scoped demo built on your POS, labor and accounting feeds: not a generic walkthrough.