Twin Peaks
Promotions tracked from their first day, and UFC nights forecast from a six-month trend of past events.
- Segment
- Casual dining
- Units
- 90+ locations
- Published interview at
- blog.mirus.com
- The challenge01
No unified view of how promotions performed or how event nights moved sales across locations. Underperforming promotions were slow to surface, and staffing and inventory for big nights was guesswork.
- What Mirus does02
Mirus joins Aloha POS with Marketing Vitals cover counts, and Decision Logic inventory, payroll and employee files were being added at the time of the interview. Analysts slice the data by promotion, event, server and item.
- The result03
Per-person average is tracked well enough to separate organic growth from price. A UFC night can be forecast from a six-month trend, and product mix for those nights is set from what actually sells.
“In Mirus, we can slice and dice the data and pull it out so much easier and quicker.”
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See it against your own systems.
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