If you are only examining your traditional same-store sales metrics today, you are not getting an accurate picture of the market realities or your restaurant's real performance. During an inflationary period, sales increases can look good but can also be misleading, or worse, lull you into a false sense of security. To see performance clearly during times like these, you need to recalculate your sales growth to eliminate the beneficial effects of inflation.
Download our Real Restaurant Revenue Growth Calculation Methods PDF, Dave's presentation video, and expanded RFDC presentation slides.
