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News
September 12, 2009 10:06 AM Central Time

September 24, 2009

MIRUS Chosen for Brand Management Initiative

HOUSTON--(BUSINESS WIRE)--Dallas-based Bennigan’s Franchising Company LLC, has selected MIRUS Restaurant Solutions’ product suite based on a combination of reporting capabilities and services including its ability to provide a consolidated enterprise view of menu data despite the multiple Point of Sale (POS) Systems in use by its franchisees.

Bennigan’s Franchising Company franchises 100 restaurants and found that its manual data collection method wasn’t meeting its needs and would not allow for the future expansion it anticipates under its new ownership and management team. Lacking an internal IT infrastructure today, the company sought a business partner who not only had a solid business intelligence product but one that could help them manage the enterprise solution on an ongoing basis.

Dave Bennett, President and CEO of MIRUS said, “In addition to capturing and consolidating the check level data from multiple POS systems, MIRUS’ proven Xref™ menu item cross reference tool will help the Bennigan’s team overcome the labor-intensive nature of manually mapping individual franchisee menu items into spreadsheets for expedited product mix and promotional sales analysis.”

Jeff Bruton, Vice President of Procurement and Administration for Bennigan’s Franchising Company, LLC said, "Our manual menu performance tracking solution was cumbersome, time consuming and lacking in the timeliness we needed. Now we have an automated system that allows us to quickly see how promotions are tracking and to make fact-based decisions on products and promotions in a timely manner."

Bennett said, “Having access to an accurate picture of what items are selling and more importantly, what they’re selling with regardless of the POS systems in use allows Bennigan’s to gain an understanding of their customer’s purchase behavior, an understanding they can use to fine tune and improve both their purchasing and promotional offers.”

Bruton added, "While MIRUS’ solution delivered all the tools we needed for reporting we also felt they understood our needs and our business and were committed to being a long-term partner – a rare combination today.”

About Bennigan's Grill & Tavern

Bennigan's is a relaxing neighborhood tavern featuring a great selection of ice cold beers, innovative drinks and delicious, craveable food. Bennigan’s features tavern burgers, hearty sandwiches such as the Monte Cristo and other signature dishes ranging from baby back ribs to soups and salads. For more than 30 years Bennigan's has been the perfect place to unwind with friends, catch a game, or just take a break with a tasty meal and cold beer. Visit www.bennigans.com to find a Bennigan’s near you.

About MIRUS

MIRUS is the industry leader in Exception-Based Restaurant Management solutions. It pioneered the delivery of business intelligence and exception-based reporting over the Internet with its Software-as-a-Service (SaaS), successfully serving recognized regional and national brands. Clients include YUM! Brands – Taco Bell, Pizza Hut, KFC, Long John Silvers, and A&W – as well as Arby's®, Burgerville®, Café Rio Mexican Grill®, Carino'sTM Italian Grill, Church's Chicken®, Dairy Queen®, Cousins Subs, Dewey's Pizza, El Gallo Giro®, Great American Restaurants, Planet Hollywood®, The PALM Restaurant Group®, Tumbleweed Southwest Grill® and Wolfgang Puck Fine Dining Group. MIRUS solutions are web-based, with subscription-based pricing, helping multi-unit food-service companies and multi-unit franchise operators drive profits and run their businesses more efficiently and more profitably.


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